Good brands don’t die, they simply transition. In order for you to know how to transition your brand you must look at three brand essentials. 1) The motivation or inspiration for your brand 2) The initial goals for your brand and 3) The goals you’ve been able to accomplish for your brand.
These three things allow you to accurately assess the next step for your brand. You may find that your initial goals were too lofty or that what you’ve accomplished was unexpected. Don’t be so strict with your brand but rather give your music brand the room to transition into a life of its own. You’d be surprised how much more impact your music brand can have once you “let it go.”
#BrandTipoftheWeek Knowing where you’ve been helps to determine where you’re going.
Brand Your Music is currently in transition. Each Tuesday, I’ve brought to you a new entry detailing my take on how brand marketing concepts fit within the music business and displayed how these concepts can benefit your music career. November 29th, 2011, will mark the end of the Brand Your Music column and the beginning of the Brand Your Music community. I feel that I’ve done all that I can in terms of educating you on brand marketing concepts, it’s now time for me to learn from you. The Brand Your Music community exists on Facebook as an exclusive group of artists who are serious about their music brands. It’s a place where you can post links to your latest projects, ask me brand questions, and network with other artists from around the country. You must be invited into the group by me. For more info about how to become a part of the Brand Your Music community, follow me on Twitter @saqqaraanasa to get more details.
